Natural colors for pet food

Chr. Hansen uses it’s 140-years of formulation and application know-how to support the pet food industry launching a new range of natural colors for pet food.

The new range of ingredients with coloring properties for dog and cat food. Launched for use in multiple dog and cat food applications – including dry, semi-moist and treats.

Man’s best friend

Dogs are the most popular pet in the world, and cats are not far behind in popularity.

Just as consumers are increasingly demanding healthy, natural and safe food for themselves, so too are pet owners increasingly seeking foods for their pets that don’t include artificial ingredients or preservatives2. Pet food manufacturers are responding to consumer demand with premium pet food and pet products.

Following human trends

“Pet trends are closely following human trends. This means that consumer willingness to buy premium pet food products is increasing, with ‘pet parents’ often using similar criteria to select pet food as they use when purchasing food for themselves,” explains Klaus Bjerrum, executive vice president, Natural Colors Division.

“At Chr. Hansen, it is our business to develop natural solutions that meet changing market trends. This enables our customers to boost consumer trust and gives them the leading edge to protect and nurture their brand by meeting changing market preferences. It is in light of these latest market trends in pet food that we have decided to support this industry, using our strong foundation of formulation and application knowledge from over 140-years in the food & beverage industry,” adds Bjerrum.


1. Data from a survey by GFK/SCIENTIFIC REPORTS VOLUME 7
2. The Nielsen Company (US), LLC. Trends in pet care mirror those of pet owners, 2018

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